Round v0.1.0-options · 3 directions
Three brand directions for Grayson McIvor.
Three orthogonal anchors for the same person: a named brand character, a cartographic IP system, and time-as-visual-ideology. All three share Grayson's strategic spine, voice axes, and audience scar tissue. They diverge on signature anatomy, visual genre, palette, type, and register. Pick one. The winner promotes to canonical v1.0.0; the others archive.
Direction 01
Champ's Office
Named character · Mailchimp-Freddie pattern
Champ the dog as the formal brand character that bridges Grayson's personal feed, AEON business, and sponsored content. One kit, one wordmark family, one mascot. Warm. Defensible. Ownable.
Söhne Breit · Tiempos Text · JetBrains Mono
Open this direction
Direction 02
Coast to Coast
Cartographic IP · Monocle / Patek heritage
AEON's verbatim "FROM COAST TO COAST" tagline rendered as actual Australian coast. Each sector takes a coastal town anchor. Builds defensible trademark IP through illustration system, not wordmark. Buttoned-up on AEON side, geographic-poetic on Grayson side.
GT Sectra Display · Söhne · GT America Mono
Open this direction
Direction 03
Long Horizon
Time as visual ideology · Field Notes / Lavazza
Audience scar tissue (MAFS-tail impatience, gloss fatigue) flipped into brand mechanic. Kit literalises time on every surface: sundial, tide tables, dawn-to-dusk gradient, long-exposure photography. The kit looks slow by construction. Patience as visual proof.
Tiempos Headline · Tiempos Text · JetBrains Mono
Open this direction
Shared across all three
Burleigh Heads anchor (not "Gold Coast"). AEON co-founder framing (with Sam Burton). Champ in bio. Family-anchored voice ("Nana", "the fam", "Champ"). 4.94% engagement rate. Refuses the LOVR cream-Fraunces-bordeaux chassis (this is the V7 anti-pattern). No AI photography in final assets. No em-dashes anywhere. No influencer-gloss register.
Direction 01 · Champ's Office
The kit Champ runs.
A named brand character (Champ the dog) bridges Grayson's personal feed, AEON business surfaces, and sponsored content. One wordmark family, one mascot, one register. Warm by construction.
Champ already shows up in Grayson's IG bio and AEON office posts ("Champ stealing the show at AEON", 2024-08-12). This direction formalises that into a Mailchimp-Freddie-style character system: Champ is drawn once, registered as trademark surface, and appears as the trust-transfer sign-off across every surface (personal IG, brand-deal posts, AEON sales decks, signage). Reads as "Champ runs this place", defensible, ownable, warm without being soft.
§3 Colour · 5 anchors · 42 swatches · WCAG AAA body pair
Owned colour: Champ Tan.
Sandy fawn matched to Champ's actual coat. ΔE-2000 of 38 against LOVR cream and 52 against LOVR bordeaux, well clear of the chassis trap. Eight-step tonal scales on every anchor; 14 body pairs pass WCAG AA.
Champ Tan #C8A77A
Owned colour. Anchor at 400. Sign-off, accent, focus state.
50F6EFE3
100EFE2CC
200E4D2B0
300D6BD92
400 ★C8A77A
500B08D5A
6008C7044
70065512F
80043361F
Shorebreak #F5EFE6
Warm off-white. Primary canvas. Cream-clear of LOVR-chassis trap.
50FBF8F2
100F8F3EA
200 ★F5EFE6
300EBE3D2
400D9CEBA
500B8AC95
600928670
700665F4F
800403B30
Burleigh Sand #9C8E7A
Warm grey mid-tone. Secondary surface, muted body text.
50F2EFE9
100E5DFD3
200CCC2AE
300B5A893
400 ★9C8E7A
500827564
600665C4E
7004C4438
800332D24
Champ Nose #1F1A14
Deep ink. Body text on light surfaces. Negative-deployment ground.
50EAE7E2
100CFC9C0
200A09A8F
3006F6A60
4004A453D
50034302A
60026221D
700 ★1F1A14
80015110D
Office Sun #E8B33D
Highlight accent. Small dose only. Focus state, attention pulls.
50FBF1D7
100F7E2AB
200F1CE74
300EBC053
400 ★E8B33D
500CC9920
600A37615
70074540E
800473308
§4 Typography · 3 faces · all licences HTTP-200 verified
Söhne Breit, Tiempos Text, JetBrains Mono.
Klim grotesque humanism (the same family Linear, Notion, Substack use at different moments) for the consultative-warm register. Tiempos Text for sign-offs. JetBrains Mono on OFL for stamp rings and data labels. Not Fraunces. Not DM Mono.
Display + Body
Söhne Breit · Klim Type Foundry
(viewing as Inter)
Grayson McIvor
Between Nana throwing shakkas, ample amount of golf and family time, the festive season was an absolute belter. Champ approves of the new office chair. Bit on lately, first office as a business, navigating through a rebrand, adding a business partner, celebrating many great humans, adding unwanted shots to my golf game.
Accent Serif
Tiempos Text Italic · Klim Type Foundry
(viewing as Source Serif 4 Italic)
Champ approves.
Used on sign-off surfaces only. The Burleigh-Signed Wordmark concept. Brand-deal endorsement copy. Media-kit pull-quote. The italic carries the boutique-business-card register without tipping into nostalgia.
Mono · SIL OFL
JetBrains Mono · JetBrains
(viewing as JetBrains Mono, live)
CHAMP APPROVES · BURLEIGH HEADS
EST. 2024 · AEON RECRUITMENT & ADVISORY
ENGAGEMENT RATE 4.94% · 37,612 FOLLOWERS
§2 Logo · 4 concepts · vector-trace at finalize
Four logo paths.
Four concept directions worked through. The picked direction goes to vector-trace post-finalize; the other three archive. Anti-patterns (clip-art Champ, photo Champ, stretched Champ, gimmicky single-use treatment) documented in the spec.
Concept 01
Burleigh-Signed Wordmark
Grayson McIvor
Wordmark only. Humanist italic, the kind that signs the back of a Murray Fredericks Salt print. No mark. The wordmark is the surface. Reads as "one person made this."
Concept 02
Champ Character Lockup
🐕 Grayson McIvor
Two-piece system. Wordmark paired with an illustrated Champ mark to its left at cap-height. Mailchimp-Freddie pattern, canine variant. Champ vouches for the name.
Concept 03
G+C Monogram
GC
Interlocked monogram. The G is a humanist-sans capital; the C inside it is formed by Champ's seated silhouette. Used as favicon-scale mark and single-glyph stamp.
Concept 04
"Champ Approves" Stamp
A stamp/signature mark deployed alongside the wordmark. Hand-drawn linework, round cartouche, dog face in three-quarter view. Like the Royal Warrant, Champ as the endorsing authority.
§5 Voice · 4 axes shared · 6 per-surface tones
Consultative warm. Champ supervising.
Voice axes shared across all three directions. Direction 1 sets the per-surface tones to consultative-warm. Larrikin core stays; the surface modulates.
Laconic not florid
Self-deprecating not self-promoting
Family-anchored not solo-protagonist
Coastal-native not aspirational-traveller
IG caption
"Champ found the new office chair. Apparently it's his now. Bit on lately."
AEON business DM
"Got a senior PM brief landing this week, boutique advisory shop, Burleigh-based. Champ supervises. Worth a chat?"
Candidate outreach · V8 overlay
"Saw your sales background. Quick coffee at the AEON office next Thursday? Champ will be there. So will Sam and I."
Brand-deal sponsored post
"Champ slept on the Emma Sleep mattress for two weeks before I did. He approves. So that's the verdict."
Media kit one-pager
"37,612 followers. 4.94% engagement. Verified handle. Office dog: yes. Brand-deal disclosure: always."
Podcast outreach
"Bit on lately but always up for a yarn. MAFS, AEON, the boys, the fam, Champ. Pick a topic, I'll bring the dog."
§7 Photography · 3 photographers · Champ session mandatory
Real photographers. Champ on call sheet.
Commissioned only. No AI photography in final assets (V7 brand-deal-adjacent ban). Day rate band 1,500-3,000 AUD. Champ session built into every shoot day. LUT spec covers warm-golden-hour exterior and neutral domestic-interior grades.
Primary commission
Christian Klugmann
Brisbane / Gold Coast editorial + lifestyle. Worked the Calile Hotel commissions. Has shot dogs in environment as commercial work, not just lifestyle. Right fit for the AEON-office + Champ + golden-hour rotation.
Alternative
Adam Gibson
Sydney editorial portrait + lifestyle. Slightly cooler register; would push the kit toward direction-3 slow-photography if briefed loose. Recommended only if Klugmann unavailable.
Alternative · Burleigh-native
Ming Nomchong
Byron-based, surf-and-coastal editorial. Has shot dogs as full subjects. Would deliver warmer-than-Klugmann result if the brief leans into golden-hour exterior over office interior.
§10 Applications · 12 surfaces
Twelve surfaces. One mascot signing them all.
Per-surface templates with Champ appearing as the recurring trust-transfer signature. Personal feeds, AEON business, sponsored content, same family, lighting toggles only.
01
IG square
Photography + lower-third Champ stamp.
02
IG story
Vertical with Champ sticker overlay.
03
IG reel cover
Wordmark + Champ illustrated mark.
04
IG carousel
Page-numbered cards, Champ sign-off on final.
05
Web hero
Champ as full character beside hero photo.
06
AEON business card
Wordmark + Champ endorsement stamp variant.
07
Letterhead / invoice
Stamp at footer; Sam Burton acknowledged.
08
Email signature
Champ mark as the sign-off glyph.
09
AEON office signage
Champ presence as wall art + door plate.
10
Pitch-deck cover
Wordmark + Champ Approves stamp.
11
Sponsored-post template
Emma Sleep dummy. Champ approves stamp.
12
Media-kit one-pager
Stats + Champ as visual sign-off.
§6 Motion · reduced-motion respected
Soft warm easing.
Cubic-bezier soft-warm for Champ-character animations; ease-out-quart for surface transitions. Honours prefers-reduced-motion across every surface.
Direction 02 · Coast to Coast
FROM COAST TO COAST.
AEON's verbatim tagline rendered as real Australian coast. A cartographic IP system maps each sector to its own coastal town. The trademark-defensible surface is the illustration, not the wordmark.
AEON's existing hero copy ("FROM COAST TO COAST") becomes an actual geographic system. Burleigh Heads anchors Real Estate; Byron anchors Property Development; Yamba anchors Construction; Coolangatta anchors Finance; Brisbane River-mouth anchors Legal. Each fragment is a custom illustration with cartographic-grade linework. Monocle travel-issue layouts and Patek Philippe heritage map work as references. Buttoned-up on AEON side, geographic-poetic on Grayson side. The register shifts; the system stays constant.
§3 Colour · 6 anchors · 54 swatches · WCAG AAA body pair
Six coastal stops. One ΔE-clear of the chassis.
Six-stop coast-gradient: cobalt deep-water to coastal-rust accent. Each AEON sector takes one stop. Deep Water on Bleached Sand reads 8.51:1 (AAA). Sandstone Cliff on Deep Water reads 4.38:1 (AA normal / AAA large).
Deep Water #0B3D5C
Primary brand. Body type on light, hero ground for AEON.
100DBEDF8
200B0D6EB
3007AB5D6
4004290BC
500 ★0B3D5C
600093450
700072B43
800052236
90003141F
Mid Sea #2D6B89
Property Development sector · Byron Bay fragment.
100E1EDF3
200B6D2DF
30084B0C5
400588FAA
500 ★2D6B89
600265B75
7001F4A60
Shallow Turquoise #5DA9B4
Construction sector · Yamba fragment.
100E8F3F5
200C7E2E6
3009AC9D0
40079B5BD
500 ★5DA9B4
60045909A
70036737C
Bleached Sand #E8DDC9
Canvas / paper. Primary surface. Body on dark uses 200.
100FAF6EE
200F2EADB
300EBE0CE
400 ★E8DDC9
500D8C6A8
600C5AD87
700A88D67
Sandstone Cliff #C29874
Real Estate sector · Burleigh Heads fragment. Hero type on dark.
100F8EFE6
200ECD7C2
300DAB89A
400CFA889
500 ★C29874
600A37D5C
700836348
Coastal Rust #9C4A2A
Legal sector · Brisbane River-mouth. Accent only on light grounds.
100F7E5DC
200ECBDA8
300DA8E70
400B7674A
500 ★9C4A2A
600843E23
7006B331C
§4 Typography · GT Sectra cartographic register
GT Sectra Display. Söhne. GT America Mono.
Editorial-map heritage from Grilli Type. Cool not warm; refuses the lifestyle-glossy register Fraunces would carry. Söhne body keeps Klim-grade hinting at small sizes. GT America Mono runs the coordinate eyebrows. Explicitly not DM Mono.
Display
GT Sectra Display Light · Grilli Type
(viewing as Cormorant Garamond)
GRAYSON
MCIVOR
Body
Söhne · Klim Type Foundry
(viewing as Inter)
From coast to coast. AEON is a boutique recruitment agency situated in Burleigh Heads. From our laid-back coastal locale, we have proudly worked with some of the most renowned businesses in Australia. Each sector takes a coastal town anchor: Real Estate at Burleigh, Property Development at Byron, Construction at Yamba, Finance at Coolangatta, Legal at the Brisbane river-mouth.
Mono · coordinate eyebrows
GT America Mono · Grilli Type
(viewing as JetBrains Mono)
28°06′S 153°27′E · BURLEIGH HEADS
28°38′S 153°36′E · BYRON BAY
29°26′S 153°21′E · YAMBA
28°10′S 153°32′E · COOLANGATTA
27°28′S 153°02′E · BRISBANE
§2 Logo · 4 concepts · horizon as structure
Four cartographic paths.
The horizon and the coordinate live as structural elements, not decoration. Sector-specific coordinate eyebrows shift per page in §10.
Concept 01
Horizon-Line Lockup
Wordmark sitting atop a hairline horizon rule. The rule is the structural element. Eyebrow lat/long optional. Reads as a master surface beneath an editorial layout.
Concept 02
Coast-Fragment Monogram
Custom Burleigh Heads coast-fragment monogram, traced from satellite. Pairs with wordmark in horizontal or vertical lockup. The "you-are-here" signature.
Concept 03
Coordinate Eyebrow Mark
28°06′S 153°27′EGRAYSON MCIVOR
Lat/long eyebrow becomes structural. Coordinate shifts per AEON sector page. Reads as map plate, not branding.
Concept 04
Monogram G as Coast Fragment
G
The G's interior counter reshaped to trace Burleigh's south-facing bay. Single-letter monogram for the tightest surfaces, favicon, app icon, cap embroidery.
§5 Voice · register shifts, system stays
Declarative cold on AEON. Editorial quiet on Grayson.
Direction 2 is the only direction where the register shifts per surface. Same voice axes, same word lists; AEON gets clipped, Grayson gets editorial.
IG caption · editorial
"Burleigh point, 06:30. Coast still doing the work."
AEON DM · declarative
"Senior PM brief. Byron Bay client. Three weeks to close. Are you available?"
Candidate outreach · V8
"You've delivered three coastal-strip developments since 2022. AEON has a brief that maps to your record. Coffee?"
Brand-deal sponsored post
"First decent night's sleep after the Burleigh point swim, Emma Sleep, two weeks in."
Media kit
"AEON sectors: Real Estate (Burleigh), Property Dev (Byron), Construction (Yamba), Finance (Coolangatta), Legal (Brisbane river-mouth)."
Podcast outreach
"Happy to talk recruitment, real estate, or what it's actually like running a Burleigh-based shop. One coordinate, no fluff."
§7 Photography · Burleigh / Byron / Yamba / Coolangatta / Brisbane
Five coastal towns. One photographer.
Single commissioned photographer covers all five sector anchors. Overcast-coastal as the dominant light; studio-clean for AEON portraits. 2,000-4,000 AUD day rate.
Primary commission
Brad Walls
Aerial / coastal editorial. Has shot the Gold Coast shoreline at scale, Monocle-issue register. Right fit for cartographic mood and a full multi-town brief in one trip.
Alternative
Salty Wings
Perth-based coastal duo, aerial + ground. Premium editorial commercial work. Recommended if a more saturated palette is wanted for the Yamba and Brisbane plates.
AEON studio days
Christian Klugmann
Brisbane studio portraits for Grayson + Sam Burton in north-facing window light. Pairs cleanly with the Walls coastal exteriors.
§9 Patterns · the IP-defensible surface
A coast-fragment per sector.
Five custom illustrations, one per AEON sector. Cartographic-grade single-weight linework on Bleached Sand. Registered design recommendation in §14 governance.
RE
Real Estate · Burleigh Heads
Sandstone Cliff anchor. Burleigh point silhouette.
PD
Property Development · Byron Bay
Mid Sea anchor. Byron lighthouse + headland.
CN
Construction · Yamba
Shallow Turquoise anchor. Clarence river-mouth.
FN
Finance · Coolangatta
Deep Water anchor. Tweed mouth + Snapper Rocks.
LG
Legal · Brisbane River-Mouth
Coastal Rust anchor. Moreton Bay + Brisbane River entry.
§10 Applications · 11 surfaces
Eleven surfaces. The system stays constant.
01
IG square
Coast-fragment + lat/long eyebrow.
02
IG story
Vertical with coordinate top, fragment bottom.
03
IG carousel
One sector per slide, sector colour per page.
04
Web hero
Horizon-line lockup over hero photo.
05
AEON sector sheet
Per-sector sales doc, sector-coloured.
06
Business stationery
Coordinate eyebrow + horizon lockup.
07
Email signature
Lat/long line + name.
08
AEON signage
Sector-fragment wall art.
09
Pitch deck
Section dividers in sector colours.
10
Sponsored-post template
Coastal-town anchor as visual hook.
11
Media kit
Sector stats + coast-fragment grid.
§6 Motion
Subtle coast, out-expo coastal.
Easing curves suggest tide arrival on hero entries. Reduced-motion respected hard.
Direction 03 · Long Horizon
The patience is the product.
Time becomes the structural conceit. Sundial, tide tables, dawn-to-dusk gradient, long-exposure photography. The kit looks slow by construction, opposite of the MAFS-tail gloss reel.
The audience's strongest scar tissue (MAFS-tail expects a glow-up reel; brand partners expect drift to press-release voice within weeks) becomes the brand's primary mechanic. The kit literalises time on every surface. Eight stops from First Light to After Dark. Photography as 30-second exposures. Tide-table grids as section eyebrows. Almanac-data treatment of metrics. Outerknown's patience-as-positioning pattern, applied to a personal brand with a recruitment-business sub-surface. Visual proof of long-horizon thinking.
§3 Colour · 8 anchors · 72 swatches · WCAG AAA body
Dawn to After Dark. The day, named.
Eight time-named stops: First Light, Mid Morning, Noon, Golden Hour, Dusk, Last Light, Blue Hour, After Dark. After Dark on First Light reads 12.98:1 body type. Clear of LOVR chassis on every anchor.
First Light #F0CCBC
5:30am. Pale peach-rose. Default paper ground.
100FEFAF8
200FBF2EE
300F8E8E1
400F4DBD0
500 ★F0CCBC
600C0A396
700957E75
80065564F
Mid Morning #A8C7D9
9am working light. Soft sky blue. Surface elevation.
100F6F9FB
200E9F1F6
300D8E6EE
400C2D8E4
500 ★A8C7D9
600869FAE
700687B87
Noon #4A7FA0
Midday clarity. Day accent, links, focus rings on light.
100EDF2F6
200D2DFE7
300AEC5D4
40080A5BC
500 ★4A7FA0
6003B6680
7002E4F63
Golden Hour #D8923C
Late afternoon gold. Warm system feedback.
100FBF4EC
200F5E4CE
300EDCEA7
400E4B377
500 ★D8923C
600AD7530
700865B25
Dusk #C04E26
Sunset. Warm CTA accent on light grounds.
100F9EDE9
200EFD3C9
300E3AF9D
400D38367
500 ★C04E26
6009A3E1E
700773018
Last Light #5A2444
Plum-violet after sundown.
100EEE9EC
200D6C8D0
300B59CAB
4008C667C
500 ★5A2444
600481D36
70038162A
Blue Hour #1F2541
20 minutes after sunset. Night accent.
100E9E9EC
200C7C8D0
3009A9DAA
40062667A
500 ★1F2541
600191E34
700131728
After Dark #0A0D18
Full night. Body type colour.
100E6E7E8
200C2C2C5
300919297
40054565D
500 ★0A0D18
600080A13
70006080F
§4 Typography · Tiempos · editorial slow
Tiempos Headline italic. Tiempos Text. JetBrains Mono.
The italic is the working weight, it's the wordmark register. Tiempos Text body, the same sister family. JetBrains Mono on OFL handles tide-tables, time stamps, almanac labels. Not Fraunces. Not DM Mono.
Display · italic working weight
Tiempos Headline Italic · Klim Type Foundry
(viewing as Source Serif 4 Italic)
Grayson McIvor
Body
Tiempos Text · Klim Type Foundry
(viewing as Source Serif 4)
06:42, second swell of the morning. The water looked like glass on the 30-second exposure. AEON's brief said "building long-term value and driving sustainable growth", that's not a slogan, that's the way the photography is graded. The kit looks slow because the work is slow. The patience is the product.
Mono · time stamps · OFL
JetBrains Mono · JetBrains
(viewing as JetBrains Mono, live)
06:42 · BURLEIGH POINT · HIGH TIDE 07:14
1ST LIGHT 05:31 · GOLDEN HOUR 16:48 · DUSK 17:54
HANDICAP 8.4 · TRENDING DOWN SIX MONTHS · PATIENCE
§2 Logo · 4 concepts · time as anchor
Four time paths.
Sundial gnomon, tide-mark horizon, minimal circle-and-stroke, long-exposure photographic anchor. Each is time made visible.
Concept 01
Gnomon Mark + Wordmark
A geometric gnomon (sundial time-pointer) beside the italic wordmark. The gnomon is the time-stamp signature; anchors every surface; functions as standalone mark at small sizes.
Concept 02
Tide-Mark Horizon
Italic wordmark over a horizon line. One vertical tick on the horizon marks the actual tide at render-time. The mark literally tells time.
Concept 03
Circle + Hour-Stroke
Perfect circle with one stroke at the dawn position. Minimal sundial, the two elements that carry the meaning, nothing else. Below: italic wordmark, centred.
Concept 04
Long-Exposure Anchor
Grayson McIvor
Wordmark over a 30-second-exposure Burleigh point silhouette. The most photographic of the four; reads as a brand embedded in commissioned art. Hero use only.
§5 Voice · editorial-quiet · consistent
Editorial quiet on every surface.
The register doesn't shift here. Slow IS the voice. Time-stamps land in eyebrows; metrics get almanac-data treatment.
IG caption
"06:42, Burleigh point, second swell. The water glassed off."
AEON business DM
"We're not in a rush. The right placement takes the time it takes. Worth a longer conversation?"
Candidate outreach
"I noticed your career arc reads as patient. We work the same way. Coffee, no deadline?"
Brand-deal post
"Two weeks in. First proper night's sleep the day the mattress arrived. Emma Sleep, at the pace it took."
Media kit · almanac-data
"Engagement rate trends, twelve-month: 3.1, 3.4, 3.8, 4.1, 4.4, 4.7, 4.9, 4.94. The slope is the story."
Podcast outreach
"Time is the only resource the show won't have. Pick a topic. We'll talk it through, no clock."
§7 Photography · long exposure · commissioned
Slow photography. Real photographers.
Long-exposure specialists. 30-second exposures from Burleigh point at five times of day; dawn-to-dusk sequences; almanac-style still-life. 2,500-5,000 AUD day. No AI in final assets.
Primary commission
Tom Cronin
Sydney long-exposure coastal practitioner. The Lavazza-Calendar register. Right fit for 30-second Burleigh point work and the dawn-to-dusk sequence.
Alternative
Cameron Murray
Melbourne-based long-exposure architectural + coastal. Slightly more graphic register; would lean the kit cooler if briefed loose. Pair option for the AEON studio days.
Almanac still-life
Bowen Arico
Editorial still-life and product photographer. Right fit for tide-chart, almanac, and the vintage-watch table compositions.
§10 Applications · 13 surfaces · time-stamped
Thirteen surfaces. Every one carries a time.
01
IG square
Time-stamp eyebrow on every post.
02
IG story
Vertical with sundial-mark sticker.
03
IG reel
Cover with dawn-to-dusk gradient backdrop.
04
IG carousel
Time-stamped pagination.
05
Web hero
Dawn-to-dusk gradient ground, no photo on hero.
06
Business card
Wordmark + render-time stamp.
07
Letterhead / invoice
Tide-table eyebrow header.
08
Email signature
Time-stamp + name.
09
AEON signage
Dawn-to-dusk gradient print.
10
AEON sales deck
Sections coloured by time-stop.
11
Sponsored-post template
Time-anchored copy + photography.
12
Media-kit one-pager
Almanac-data trend chart.
13
Pitch-deck cover
Long-exposure photo + italic wordmark.
§6 Motion · intentional slow
Slow arc. The motion is the message.
1200ms hero entries. 2400ms tide-arrival rare animations. Reduced-motion respect is load-bearing, slow-by-construction is a vestibular consideration.